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By understanding the exact standards of qualified clients, CIBC will translate, localize and produce the material needed to market the products of our customers. At the same time, we will pioneer the proper methods of marketing. Whether if it is through Fax, Mail or through the Web, by the implementing our professionally trained staff and high standards, excellence will be guaranteed.
Employ and Train Long-Term Promoters
Harness It at the Last Mile
Promoters are the vital touch points of a productĄŻs brand and the quintessential key of success. In a store where purchase decisions are made, the promoter acts as the gap between the consumer and the product. We at CIBC believe that seeding the right representative equipped with the right training becomes critical in direct product marketing.
Sampling & Demonstration
Consumers Trust Themselves. Seeing is Believing.
Innovative products may not be immediately accepted by consumers, but the laws of capital markets have proven that consumers trust their own instincts. Give customers a sample of your product, and this may be the key to future growth. We will provide professional representatives who are excellent advocators to market your products, highlighting the key features and benefits to attract future customers.
Event & Roadshow
Experience the Product with All Your Senses
Through the use of professional, courteous and in depth presentations, we aim to create long lasting impressions. Hosting event and road shows mean a whole new world of opportunities opens up by allowing customers to interactively experience the product with their senses and receive the message face to face.
Mystery Shopping and Customer Surveying
Eyes, Ears and Mouth and the Body
In the end the customersĄŻ experience and evaluation of your product will determine its success. By evaluating the experience through the eyes of your consumer, Mystery Shopping will allow individual auditors to evaluate products Also, let us call up customers of yours and ask what they like and do not like about your products. We at CIBC use the latest web based technology and data mining tools from our shoppers to quickly gather data and formulate accurate reports for our clients.
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